Curiosity · AI Model
Ideogram v2
Ideogram v2 is the text-to-image model from Ideogram AI, built around a core differentiator: it renders readable in-image text better than any of its peers. For posters, logos, book covers, quote cards, and UI mockups it is usually the right tool. It is available through the Ideogram web app and a public API.
Model specs
- Vendor
- Ideogram AI
- Family
- Ideogram v2
- Released
- 2024-08
- Context window
- 1 tokens
- Modalities
- text, vision
- Input price
- n/a
- Output price
- n/a
- Pricing as of
- 2026-04-20
Strengths
- Best-in-class in-image typography — handles paragraphs, not just words
- Public API for pipeline integration
- Multiple aspect ratios and safety-tuned preset styles
- Strong composition for marketing layouts
Limitations
- No token context — priced per image
- Photorealism lags FLUX 1 pro and Midjourney v6.1
- Smaller community / LoRA ecosystem than Stable Diffusion
- Fine artistic control is more limited than Midjourney
Use cases
- Social posters and quote cards
- Book-cover and album-art generation
- Logo concepts and brand-mark exploration
- UI mockups where readable copy is needed
Benchmarks
| Benchmark | Score | As of |
|---|---|---|
| T2I-CompBench text-accuracy | ≈0.82 | 2024 |
| User preference for typography | Top-1 among 2024 models | 2024 |
Frequently asked questions
What is Ideogram v2?
Ideogram v2 is a text-to-image model from Ideogram AI, specialised for generating images with readable in-image text — posters, logos, quote cards, book covers, and marketing layouts. It is available through a web app and a public API.
Why is Ideogram better at text than DALL·E or Midjourney?
Ideogram's training and architecture prioritise typography — the model learns glyph shapes, spacing, and paragraph structure. DALL·E 3 handles short labels well but falls over on longer text, while Midjourney has never prioritised text accuracy.
How is Ideogram v2 priced?
Ideogram offers a free tier plus Plus, Pro, and Max subscriptions that include image-generation credits. The API is billed per image, with pricing that varies by quality tier.
When is Ideogram the right choice?
Any creative that must include legible copy — social posters, quote cards, ads with a tagline, book covers, product mockups — is a good fit. For pure portraits or painterly art, pick FLUX or Midjourney instead.
Sources
- Ideogram — v2 announcement — accessed 2026-04-20
- Ideogram — API docs — accessed 2026-04-20