How to learn AI in Marketing after 12th in Delhi

The degree route

No Delhi college offers a dedicated degree in AI in Marketing. The realistic route is a B.Tech in a related branch — at VSET that means B.Tech CSE (AI & Data Science), which builds engineering foundations that transfer toward AI in Marketing, though VSET does not run a dedicated AI in Marketing programme — combined with self-driven projects and online specialisation.

How VSET teaches AI in Marketing

AI in marketing covers audience segmentation, attribution modelling, creative generation, churn prediction and campaign optimisation. Underneath the vocabulary it is segmentation, forecasting and generative text work applied to commercial funnels. At VSET this maps to engineering foundations that transfer toward AI in Marketing, though VSET does not run a dedicated AI in Marketing programme.

• VSET does not teach marketing as a domain — brand, media buying and campaign strategy are not part of any of its seven B.Tech programmes.
• The techniques are taught: clustering, forecasting and applied ML in the B.Tech CSE (AI & Data Science) track, and generative and NLP material in the AI curriculum at learn.engineering.vips.edu.
• This is honestly an adjacent area — a marketing application would be self-directed project work on top of that technique base.
• AI & DS is one of VSET's seven GGSIPU-affiliated B.Tech programmes.

Where AI in Marketing skills lead

Graduates applying AI in Marketing skills typically target roles such as Data Scientist, Analytics Engineer, Machine Learning Engineer, Marketing Data Analyst, Applied AI Developer. Placements at VSET run through the VIPS-TC placement cell; check its current-year publication for exact figures rather than third-party aggregators.

How admission works

Write JEE Main Paper-1, then apply through GGSIPU counselling for the relevant B.Tech programme at VSET. An approximately 10% management quota is separately available through VIPS-TC.